The divide and rule system

In order to maintain a strict control on the sheep, the shepherd must divide them in groups. The smaller the group the easiest is to control it.

To make it easier for the shepherd and his dogs to control the flock, the flock is told that they are better than the other flocks next to them. Borders are created and differences in colours, ideas, attitudes, religion, sexual behaviour.

Once we feel that we are better than the next flock, the game is over: the shepherd has won.

Panem et circensis

If the flock is fed, the flock is happy. If the food is not enough the flock will start complaining and can create mass which can destruct the shepherd. After the destruction the shepherd is substituted by a new one better able to feed the flock.

If the flock is overfed can become dangerous in a different way: it can produce less and the sheep can even start to have strange ideas about becoming shepherds themselves.

A good shepherd will keep its flock busy. The ideal would be busy with work, but overdoing in that direction could also create unrest among the flock. A good way to keep the flock busy is to entertain it. If the flock is well fed and entertained it can produce a nice profit for the shepherd.

Institutionalization of the flock-shepherd system

The flock-shepherd system, is there from the beginning of times and its more basic forms are so well rooted in our mind that we don't even realize the system exist.

The most ancient and traditional institutionalizations of this system are religion, country and family by many regarded as the essential pillars of our way of life. More recent institutions are the international corporations, which are slowly replacing the most traditional and less effective institutions.

A guided life

The shepherd and his institutions fully control everything we do in our life: what to do and what not to do, what to think, what to believe, what is good and what is bad, what is right and what is wrong, what we need and what we don't, what to buy, what we need, what we eat, what we drink, what we love and what we hate.

They only fail if they prove inability to feed and entertain the flock, but in that case they are just substituted by more able shepherds, and life goes on as before.

Sheep without a shepherd

What can happen to a flock which is abandoned by a shepherd? It will starve to dead, because the single sheep composing the flock are no longer able to manage their own lives, even to the most basic degree.

Life without a shepherd, without rules to follow, without guidance is unthinkable, unbearable, ultimately impossible.

The only possible revolution

A revolution just to change the shepherd is no revolution at all. The only effective revolution is to get rid of the shepherd altogether.

This can not be done by challenging the shepherd and his institutions. The only way to do it is to get out of the sheep mentality and consider possible and viable alternatives.

The only way to get rid of the shepherd is not to kill him, it is to make impossible to him to get a flock. The only way to accomplish this is to make the sheep able to survive without the shepherd and make them understand that they are much better off without the shepherd in the first place.

A unique opportunity in the history of the world

The theory for the Rebel revolution is easy enough: start to make changes in yourself, give an example, and the everything else will adjust itself.

When we talk about changes we are talking about a frame of mind but, most importantly, about practical things that we can do to reduce and ultimately eliminate our dependence from the shepherd.

The Internet offers us a unique opportunity in history because it gives us the possibility to communicate and organize ourselves and to create the instruments to reduce our dependence from the shepherd and ultimately eliminate it.

The shepherd has already realized that the Internet is dangerous and he is trying to rain it. The problem for him is that the sheep already got a taste of the sweet green grass that is growing outside the shepherd control and found that is tastes pretty good.

The shepherd is now trying to take control of the internet and transform it in a useless system of mass entertainment or even worst to train the Internet as an additional shepherd dog, as he has done with the printed press, the television and the movies. In the long term it is not going to work, because differently from Hollywood movies, printed press and television, the Internet is a two ways tool that gives to the sheep the possibility to communicate, exchange ideas and experiences and realize that the flock and the shepherd are not everything that is available in our life.

True enough many sheep are steel bleating stupidity in Facebook posts and Youtube videos, but a few are already starting to use the new tools to challenge the shepherd and its institutions.